Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.

By the numbers. Microsoft Advertising research shows ad relevance metrics in Copilot are 25% better than traditional search, leveraging richer conversation signals. Why we care.

Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.

Microsoft is also working on "Dynamic Search Ads," which automatically create ads based on user queries. These ads will be personalized further by factoring in location and seasonal events.

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to allow brands to create their own AI agents to sell you stuff.

Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.