Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...