SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

Learn how to identify keyword cannibalization using OpenAI's text embeddings. Understand the differences between various models and make informed SEO decisions. This new series of articles focuses on ...

Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions. Bottom-of-funnel (BOFU) keywords drive the clicks ...

Once you’ve compiled your list of market-defining keywords (MDKWs), it’s time to create queries and search for them in your favorite search engine. The following are a few ways you can do that. The ...

I’ve been working with a client whose business has fallen off a bit, and she wanted to update her website to make sure that it was optimized and working for her as a marketing tool — not just a line ...

Megan Marrs gives us nine ways to "steal" keywords not provided back. Google announced in September it would encrypt all search data. Marrs tells us what this means in Google Analytics, how to access ...