Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Add Outdoor Life (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...