Surf fishing can be daunting. Standing on the beach looking at the crashing waves and vastness of the ocean makes you feel small. It’s not like a pond or river that you can more easily break down.

Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

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