Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

“I want to believe you, but I’m not sure I trust you” is the unspoken question customers ask salespeople. The devil in every sale is customer doubt. Specifically, a salesperson’s lack of credibility.

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

Testimonials are one of the most powerful influencers available to marketers and salespeople. But getting them right and using them effectively takes thought, planning and expertise. Testimonials are ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...