Colleagues seated at a desk in a co-working room. It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your ...

If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part ...

Not long ago, many companies believed that customer relationship management (CRM) software was the solution to all of a company's woes. The belief was that CRM software would help companies identify ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Over the years my firm has been asked to resurrect many failed customer relationship management applications. It doesn't matter whether it's Salesforce or any number of their competitors. The reasons ...

It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...