In the last decade, mass marketing has made way for personalisation. Segmenting and targeting customers based on shared characteristics has generally been considered to perform better. However, ...

We are like everyone in some respects. We are like a handful of people in some matters. We are like no one else in some matters. Henry Ford once said, “Any customer can have a car painted any colour ...

The Joint Institute for Individualisation in a Changing Environment (JICE), the collaborative research association InChangE and the Transregio Collaborative Research Centre 212 cordially invited all ...

The JICE, the collaborative research association InChangE and the CRC-TRR 212 jointly hosted the third interdisciplinary Individualisation Symposium at the Centre for Interdisciplinary Research at ...

For retailers, the picture looks equally bleak: according to recent StatsSA figures, year-on-year retail sales growth for the first four months of 2018 averaged 3.1%, well below the 5.5% reported ...

Individualisation is the future of marketing. I write this just after the holiday season when I have been eating too much, and not long after looking up a gym membership. My inbox is now awash with ...

Background Compliance with injury risk reduction measures (IRRM) has been reported to be low in the context of scientific studies as well as adherence to IRRM in applied practice. Objective To discuss ...

About the book: This volume brings together key findings of the long-term research project Religious Individualisation in Historical Perspective (Max Weber Centre for Advanced Cultural and Social ...