For example, Dylan Huey, the founder and CEO of Reach, a Los Angeles-based business that provides influencer marketing, talent management, and content production services, says one particular ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...

Influencer management agencies help creators increase their income in several ways. Some in the industry noticed a lack of opportunities for BIPOC creators and started their own firms. Business ...

Employees of the live shopping industry are categorized as a number of things, especially by Westerners. There’s “influencer farm,” “influencer incubator” and “social sellers” — all titles given to ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The Drum Network spoke with ...

Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms, brands seeking innovative ways to leverage influencer ...

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. But before ...

Havas Lynx launched a global health influencer offering Friday morning, formalizing its existing organic community of content creators to better communicate with healthcare professionals (HCP) and ...