Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...
Influencer management agencies help creators increase their income in several ways. Some in the industry noticed a lack of opportunities for BIPOC creators and started their own firms. Business ...
Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. One major way content creators and influencers can make money in 2024 is ...
Influencer marketing agency Social Soup has launched a new partnership with Ego Pharmaceuticals skincare brand QV. The partnership covers a six-month influence strategy designed to support QV’s ...
Influencer marketing remains a hot topic in the advertising industry, prompting agencies and the brands they represent to face a host of complicating factors. For health brands, this includes battling ...
This article on influencer marketing is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok ...
PrettyGreen Group, which to date comprises experience agency The Producers and comms agency PrettyGreen, has launched a new influencer marketing agency, What They Said. The new offering will be headed ...
Pairing celebrities and influencers with the right brands is always a surefire way to generate growth, increase brand awareness, and secure positive attention from wider audiences. For businesses and ...
Havas Lynx launched a global health influencer offering Friday morning, formalizing its existing organic community of content creators to better communicate with healthcare professionals (HCP) and ...
The case studies outline how Pringles took over screen time in KSA and UAE and how Liwa 2026 brought the desert to life ...
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...
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