Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

Micron Technology's Craig Smith, Senior Director of Integrated Marketing, shares strategies for overcoming consumer skepticism of advertising by cutting through the crowded influencer market.

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategies Swell.AI reimagines how social impact is measured, leveraging a psychographic approach for ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What was once considered a niche, experimental part of marketing has officially cemented itself ...

Kolsquare has released a new open-source carbon footprint calculator to work out the environmental impact of influencer marketing campaigns. Let’s not forget that influencers have enormous power to ...

Miss Grand International 2021 Nguyen Thuc Thuy Tien led the Media Impact Value (MIV) among influencers at this year’s Paris Fashion Week, with her success attributed to her content strategy and ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

Marketing to moms and families has evolved far beyond counting likes and impressions. Brands want to know how influencer campaigns move sales, and moms themselves are leaving a clear trail of ...

Sunil D'Souza has been serving as the Managing Director & Chief Executive Officer of Tata Consumer Products since April 2020.