As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Today's announcement continues the company's vision of driving predictable outcomes for social commerce. BOSTON, Oct. 22, 2024 /PRNewswire/ -- Later, a leading social media and influencer marketing ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred ...

The members of the Selection Board for the Impact Digital Influencer Awards 2025 are the industry experts responsible for ...

Micron Technology's Craig Smith, Senior Director of Integrated Marketing, shares strategies for overcoming consumer skepticism of advertising by cutting through the crowded influencer market.

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...