The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses. Marketers, you’re missing the obvious opportunity again.

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec While the metaverse is often seen as a joke in 2025 because of low user counts and poor ...

At the heart of the metaverse derangement was the persistent inflation of its definition. McKinsey & Company proclaimed in June 2022 that the metaverse could generate “up to $5 trillion in impact by ...

If you’ve been busy dancing on the grave of Meta’s failed metaverse, I’m going to have to ask you to pause for a moment. In fact, you may just want to sit down and rest your non-virtual legs, because ...

Now that the metaverse has given up its title of “It” technology to artificial intelligence — and it looks like AI won’t let go anytime soon — one might be tempted to think of these environments as ...

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Forbes contributors publish independent expert analyses and insights. I write about contemporary cybersecurity and online privacy issues. May 22, 2024, 03:17am EDT This article is more than 2 years ...