Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

and it was signed by at least 25 members of Jaguar's design team. One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive ...

But a new report says the new logos and badges also proved highly ... Autocar India claims to have seen a leaked letter from Jaguar’s internal design team complaining to the company’s chief ...

A leaked letter from Jaguar’s internal design team to ... Instead of creating a unique visual identity, the team alleges, the logo leans toward a generic aesthetic, failing to embody the ...