Don’t freak out when you try to board a flight to this southwestern Japanese prefecture and the destination on the ticket says “Hello Kitty” — you’re definitely on the right plane. Oita, a scenic ...

That’s right, it a bullet train, and it’s pink. Starting this weekend, the Japanese obsession with the Hello Kitty character is expanding to the railroad, with the launch of this special machine. The ...

Join Hello Kitty on a Sweet Adventure to Discover Japan-Grown Fruits! "Hello Kitty Japanese Fruit Hunt", a mobile-based scavenger hunt that takes participants on a playful journey with Hello Kitty, ...

Last month fans got a look at the concept art for the Hello Kitty bullet train and now the real thing is finally in active service. The special “shinkansen” made its inaugural round-trip journey on ...

USA TODAY - If you ever meet a representative from the Japanese wholesale company Sanrio, remember this — do not refer to Hello Kitty, their signature brand, as a cat. Ever. It is not a cat. It's a ...