This year De Souza packed light -- just a pair of jeans, a Brazilian flag as a cape and a T-shirt with the Java steaming cup logo. He usually recruits other programmers from his online Java forum ...

Sun Microsystems will spend tens of millions of dollars to emblazon all manner of computing products with a new Java logo, the company plans to unveil next week at its JavaOne conference. Under ...

The tech giant plans to build ties between the different flavors of Java in a bid to present the programming technology as more unified.

The tech giant plans to build ties between the different flavors of Java in a bid to present the programming technology as more unified.

Putting the Java logo all over the place won't change that." In the past, Sun has attempted to tie the Java brand to things that are barely even tangentially related, probably for similar reasons.