Upon entering the new Flagship LEGO Store on Fifth Avenue, customers take in various New York City landmarks that surround the Tree of Life, the LEGO Group’s symbol signifying the ability to build ...

Lego has debuted a new retail format that immerses customers in the brand. It's the company's most experiential store to date. Located at Rockefeller Center in New York City, the two-story, ...

The LEGO Group has opened the doors of an immersive new LEGO Store in New York City, setting up shop in a two-storey location on Fifth Avenue as the first flagship store to feature new retail formats.

The Lego store, which will replace a Fidelity Investments outpost, will be located on the busy northwest intersection of Fifth Avenue and 23rd Street, across from Madison Square Park. It will have a ...

Taking inspiration from the Art Deco splendor of Rockefeller Center, the LEGO store does its own version of the center’s famous murals in LEGO form, of course. The murals overlook the detailed window ...

E, M at Fifth Ave.-53rd St.; B, D, F, M at 47th-50th Sts.-Rockefeller Center; 6 at 51st St. Brickley the LEGO sea dragon, constructed with nearly one million LEGO bricks by a team of mechanical ...

Peeking inside the new Lego store at 200 Fifth Avenue last week. Lego’s New York City flagship will soft open at 200 Fifth Avenue this Friday at 11 a.m., according to a spokeswoman for LEGO Systems, ...