Social media star Lauryn Alexandria—or @toastymarshmellow, as she's known to her 1.3 million TikTok followers—is on a mission to encourage girls to embrace their creativity, wherever it may take them.

LEGO is popular — and not just with kids. Sales of LEGO bricks and related products surged during the pandemic from 2020 through 2023. Popular movies have helped fuel that interest. So has the reality ...

The Lego Group announced today the winner of its 18-month long global media agency review--Publicis One, powered by Starcom, a bespoke agency team just for Lego. The Billund, Denmark-based company ...

The toymaker has found success in fictional films. But with “Piece by Piece,” about the life of Mr. Williams, it has gotten into a new genre. By Nicole Sperling In Lego, anything is possible — within ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; and those that are inclusive aren't talking about it.

Fortnite had a busy week. Its Big Bang live event with Eminem was on Dec. 2 and Fortnite Battle Royale’s Chapter 5 Season 1: Underground including Peter Griffin from "Family Guy" went live on Dec. 3.