Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...
Stuff on MSN

I’ve played with Lego’s new Smart Brick – here are my honest thoughts

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

Lego's high-tech Smart Brick is dividing its adult fanbase

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO makes surprise Star Wars brick change amid Disney turmoil

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...