Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Editor’s Note: Frans Van Hulle is a featured speaker at LeadsCon Las Vegas, March 25-26 at The Mirage Hotel & Casino. This is the third article in a series on technical needs for lead generation. When ...

People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such ...

Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers ...

Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. In order to generate quality leads on a consistent basis, you need ...