I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can ...

For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand ...

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal links ...

I hate giving clients bad news. In my 20 years as a digital marketing professional, I’ve had to deliver plenty of bad news. Changes in an algorithm, new governmental regulations, website hacks, a ...