LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

New data from AUthoredUp shows an 11–20% decline in reach across all content types, with users reporting an organic reach decline of 66%. That means posts that once received 10,000 views are now ...

If you want to hyper-target a specific audience or demographic on LinkedIn, you can advertise your business or product on specific group pages via LinkedIn Ads. LinkedIn Ads display in a similar ...

The following excerpt is from Ted Prodromou‘s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn provides an affordable way to ...

The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President ...