Google has developed a new web image format known as WebP to deal with the issue of latency when loading image-heavy web pages, particularly on mobile devices. The announcement came via the Chromium ...

Faster loading times can really change how people use a site. They are less likely to leave right away. This activity boosts the metrics that search engines care about. Because of these perks, WebP is ...

Google first introduce their new WebP image formatting technology back in 2010 and has already been using the technology on their Google Play Store to help load images faster for users. Google has now ...