As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Avoid direct use of corporate trademarks. Logos from major brands are off-limits for customization. Use them only for reference or commentary, never as your own brand. Make significant changes to ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Researchers from University of Newcastle–Australia published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional ...