Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi-unit operators across restaurant, retail, and large-scale commerce, today highlights early results following ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

As grocery prices remain a major concern for American households, loyalty programs have become one of the most effective ways to reduce food expenses. In 2026, supermarkets are offering more ...

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens. New ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...