The direct-to-consumer model gutted the markup on everything from eyeglasses to mattresses. Now it’s coming for one of retail’s most markup-heavy categories: Swiss luxury watches. The ...
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Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
Gen Z has become one of the largest consumer bases for luxury Swiss-made watches. Now the Trump administration’s 39% tariff on Switzerland may change price-sensitive consumer behavior. But experts ...
The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...
The Federation of the Swiss Watch Industry found Swiss watch exports grew by 18.2% in April. Swiss watch exports to the US surged largely due to impending Trump tariffs on luxury goods. However, China ...
PITTSBURGH, PA, UNITED STATES, February 11, 2026 /EINPresswire.com/ -- Luxury buyers in the United States continue to ...
The Swiss luxury watch market is ending 2024 in a stark contrast. While the secondary market has weakened, the auction scene for high-value, unique, provenance-rich watches has experienced a ...
In 2026, one category in the luxury market has surged far beyond anything experts anticipated: super clone watches. Search trends across Google, Reddit, YouTube, and global e-commerce platforms all ...
Gen Z’s fascination with luxury watches has been one of the more surprising consumer trends of the past few years. But a steep tariff hike on Switzerland could threaten its market: American youth.
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