NEW YORK – Thursday's new MLS brand unveiling — MLS NEXT — may be viewed as a typical exercise in sports marketing and branding, involving the unfurling of a new logo. Not for the MLS stars on hand in ...

The professional soccer team will play at the $175 million Amway Stadium currently under construction along U.S. 131, with navy, black and gold as team colors.

They are called the Timbers, so it’s only fitting they will have an ax on their new logo. The Portland Timbers unveiled on Saturday—during a live event at halftime of the US-England World Cup match ...

Apple is celebrating the kick off of the 2025 Major League Soccer season with a custom logo for each team. The new designs have dropped ahead of the 30th season of MLS, notes TechRadar. Emeka Ofodile, ...

It’s no secret that MLS team logos are not as well known as their NFL, MLB and NBA counterparts, but Kansas City’s NBC affiliate still made an entirely avoidable own goal when it displayed the wrong ...

San Diego will be the home for Major League Soccer's 30th team with matches kicking off at Snapdragon Stadium for the 2025 season, league officials announced Thursday in a highly-anticipated news ...