Social work is a wide-reaching field that provides an array of services to diverse populations. The field divides its spectrum of practice into three widely recognized, interrelated levels: micro, ...

Although similar, macro- and micro-blogging differ from one another in important ways. Recognizing those distinctions can help instructors find new ways to engage learners and improve outcomes.

While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy. The Fast Company ...

Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

Our data shows that by exclusively targeting micro influencers over a two-year period the follower base grows six times faster. In recent years, managers have been generating sales and building brand ...

Top-down and bottom-up forecasts are increasingly diverging, and we think 2023 will be largely about how these divergences resolve themselves. In commodities, after a major spike in 2022, top-down ...