Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right?

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

RSVP Advertising started in 1985 by delivering direct mail to upscale homeowners. RSVP Advertising began franchising in 1998 and, since then, it has helped businesses reach customers by generating ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/83f507/2011_worldwide_dir) has announced the addition of the "2011 Worldwide ...

The United States Postal Service defines it this way: Must be a minimum of 200 pieces, all the same weight and size. Available for letters up to 3.4 ounces, and flats up to 16 ounces. Content ...

THE PRODUCTION workflow chain can be lonely toward the back end, particularly when your company specializes in mailing services. Not to mention frustrating, infuriating and a few more colorful terms.

RSVP Direct Mail Advertising, the leading luxury direct mail company, has announced the launch of its nationwide contest, “RSVP Restaurant Rescue.” As local restaurants face financial challenges due ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...