Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Walmart customers may find something new the next time they're looking for makeup and skin care products: in-store advisers offering personalized tips and recommendations. The massive retail chain is ...

Featuring three mattes and three shimmer and satin shades, this eyeshadow palette will become your go-to, since you can create daytime and night time looks. Create the perfect blank canvas with this ...

Walmart is enhancing its beauty department by deploying trained in-store advisers to hundreds of U.S. locations this year, offering personalized recommendations and trend insights. At the same time, ...

While both major retailers are hosting seasonal savings events, Walmart's deals on these cult-classic cosmetics are significantly steeper than its competitor's. By Erin Lassner E-Commerce Writer If ...