The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming parade features a community-made float that stirred some controversy.

The award is given to the float with the “most outstanding use of imagination, innovation and technology,” according to a Facebook post by the Cal Poly Rose Float team. “I feel like it’s really ...

Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

LOS ANGELES — Atop the aerial ladder of a bright red fire engine, a firefighter wrangles a hose. From the spout pours not water but syrup, pumped from an enormous bottle. The stream of viscous liquid ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The annual Pasadena Rose Parade took ...

When three majestic bald eagles soar 30-feet over Colorado Boulevard in the 137th Rose Parade on New Year’s Day, organizers hope they not only wow the crowd, but also begin to unify a fractured nation ...

For the Eaton and Palisades fire survivors on the “Rising Together” float, a wet and cold ride down Colorado Boulevard on New Year’s Day was a one-of-a-kind experience. “After all we’ve been through ...

Float builders for San Francisco Chinatown's annual Chinese New Year Parade have designed and constructed 16 elaborate floats ...

Bill Letz has helped organize the annual event since 1985. As this year’s parade chair, he heads an all-volunteer committee tasked with ensuring all goes smoothly.

Since it's the year of the fire horse, you'll see a lot of horses and fire symbolism on the floats, housed at Pier 19.

Atop the aerial ladder of a bright red fire engine, a firefighter wrangles a hose. From the spout pours not water but syrup, pumped from an enormous bottle. The stream of viscous liquid is aimed at a ...