MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution and big data in general. This in turn ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

While managing social media for a company, Kayla Conley discovered a need for data analysis. This led her to seek a master's program that would equip her with both the quantitative skills and ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

Business Analytics and Marketing degrees offer promising global career paths, emphasizing digital skills and strategic thinking. Analytics provides a higher starting salary, while Marketing offers ...

How to make a career change into the world of big data, business intelligence and analytics. Dreaming of a career in data analytics? Or are you already in the role but looking to progress? Your goal ...

The marketing job market continues to slip amid economic uncertainty, hitting those in the start of their careers or in a generalist position especially hard, according to data from Taligence, an ...

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? To find out, Moz and Fractl analyzed 75,315 job listings posted on ...