...tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice. It’s Halloween season—the time for haunted houses, ghost stories, and pumpkin spice ...

Alisha Mack, a Bloomsburg University graduate with a B.A. in communications, has joined the Bucknell Small Business ...

Chief Marketing Officers in large law firms are increasingly going by a newer, longer title: CMBDO, or Chief Marketing and Business Development Officer. The CMBDO title may be a mouthful, but it ...

Having spent 20 years as Cooley's head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The relationship between attorneys and marketing and business development professionals in Big Law firms is changing. While the roles were historically viewed as something of "attorney ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that fall behind.

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

The Association for Accounting Marketing is accepting nominations for the 2025 Marketer of the Year Award. It also launched the Business Developer of the Year award. Processing Content Senior ...