A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Affiliate marketing has been experiencing explosive growth in recent years, and brands should be running their own affiliate programs in order to stay competitive. Affiliate marketing is a low-cost, ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales. Many, or all, of the products featured on this page are from our ...

'By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft cloud to better serve customers,' says Microsoft CEO ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Through Databricks Clean Rooms, Adstra is making its Conexa Identity Network available to TMC clients, allowing them to resolve and enrich their first-party data in a secure, privacy-first environment ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...