Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. What’s the most critical shift in marketing ...

Gradually but surely, each click, like, and share is becoming the lifeblood of modern communication, and for that reason AI technologies are now becoming the harbingers of both hope and threat. An ...

Emilie Leblanc was most recently global communications director at Celine in Paris. She spent most of her career at Saint ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

DALLAS & FORT WORTH, Texas--(BUSINESS WIRE)--Mouser Electronics, Inc., the New Product Introduction (NPI) leader™ empowering innovation, is proud to announce that four of its marketing videos have ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...