Personalized marketing copy lets your customers know that you recognize and care about their shopping habits and preferences. Messaging tailored to individual consumers can also help increase your ...

Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media. And their audiences had no way to push ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you? For his best-selling children's book Green Eggs and ...