You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an organization or a specific project. But have you ever considered using it to examine or ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...

When ChatGPT launched its public model, marketing professionals and creatives debated its applications and ethics. We're still debating and learning, but we're also leaning in. We want to understand ...

Marketing executives and managers have certainly been taking it on the chin over the last three years. The hangover of the late '90s spending party and the sobering effect of a drawn-out market ...

A new awards initiative, which aims to reward the best practise in marketing across the board, is being launched this month. The SWOT Marketing Awards 2007, organised by The Drum in association with ...