A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

CIM Marketing Partners is celebrating 30 years in business, marking three decades of strategic marketing leadership, trusted ...

My wife has been begging me to install a fence around our backyard. And for 13 years, I've had the HOA application sitting on my desk. One time I even got it signed by our neighbors. Somehow, we all ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...