More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...