A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...
Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment
More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...
The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their ...
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