The highest paid is Rocky the Mountain Lion for the Denver Nuggets, raking in $625,000 a year. Of the Philadelphia mascots, Gritty ranks fourth with a $250,000 annual salary. The Phillie Phanatic ...

NBA mascots have evolved from sideline entertainment into high-earning global icons. Legends like Benny the Bull and Rocky ...

A move is afoot in Bloomington, dare we say a stampede, to bring back the humpbacked, shaggy-headed bison as the Indiana University Hoosiers mascot -- a beast that has a decades long, on-again, ...

Nearly two weeks after Duolingo announced the death of their beloved mascot, Duo the Owl, fans around the world learned they had been duped all along. In an Instagram video released on Monday, the ...

The Golden State Valkyries' new mascot, "Violet", is finally here. On Monday, Golden State added a sassy raven to the WNBA's current mascot lineup, complete with glasses ― shoutout to those of us (me) ...

Newark City Schools students will have someone else helping them cheer on their teams: JJ the Wildcat. The school district’s new mascot, revealed earlier this month, will make its debut Aug. 29 at ...

What is Indiana's mascot? What to know about "Hoover the Bison," Indiana's brand-new mascot debuted in 2025.

Hoosier The Bison is back, baby. Indiana University’s official mascot - Hoosier The Bison - has returned to the ...