Social media influencers are having a say in denim. Mavi is collaborating with Leonie Hanne, founder of the fashion blog Ohh Couture, for a new jean silhouette. Named after the fashion influencer with ...
NEW YORK — Mavi has coasted through the denim category in a relatively hushed manner since its inception in Turkey 14 years ago and the U.S. launch five years later. Word of mouth seemed to be the ...