While many international brands retreat, McDonald’s is supersizing its China business

McDonald's plans to have 10,000 locations in China by the end of 2028, and the country is its second largest market.
Campaign Asia

RAPP China signs as McDonald’s data-driven marketing agency

Phyllis Cheung, chief marketing officer of McDonald's China, said there is a lot of valuable information in the data that is collected from McDonald's delivery service. "For example, the number of ...
The Economist

Why McDonald’s and KFC are growing like wildfire in China

OFFICIALLY IT IS a city. But Hanchuan, in central China, is largely rural. Many of its 1m people live between fields and small factories. A firm producing sewing thread and a handful of fisheries make ...