Storytelling helps e-commerce brands connect emotionally with customers by communicating values, purpose, and real-world use cases beyond product features.

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Years ago, I recall listening to my parents lament the changes that were happening in society. “What’s the world coming to?” were words that stuck in my mind as I was growing up. At the time, ...

Any time a rebellious cop plays by their own rules, a victim trips while running from a killer, or the hero finds a henchman who wears the exact same size as them, that’s a movie trope. Understanding ...

Queen's University, Ontario provides funding as a founding partner of The Conversation CA. Queen's University, Ontario provides funding as a member of The Conversation CA-FR. If you spent time over ...

This rhetorical concept posits that three is the lowest number where humans begin to recognize patterns. As such, it serves as the backbone for effectively conveying ideas and stories, whether it’s as ...

Although reflective practice exists in science, technology, engineering and mathematics (STEM), storytelling is still not widely used as a learning tool in classrooms. In courses where precision and ...