The path to a successful business is built through clear and measurable goals. With the year’s second quarter underway, it’s time to reassess objectives and ensure alignment with the overarching ...

In the complex world of paid marketing, setting clear and measurable goals can be the difference between a thriving campaign and a wasted budget. The need for precision in paid marketing has never ...

After years of working as a wealth manager, I discovered that helping people create financial plans for their future was often tied to helping them clarify their goals, too. What I’ve found is that ...

It's not so important to complete a project; it's important for projects and actions to make a difference. The methodology here provides a framework for showing actual impact, and in so doing, ...

The start of the year is a time of endless possibilities – a chance to reflect, reset and look forward to new accomplishments, make some new year's resolutions, or commit yourself to doing things ...

In a recent panel discussion, industry leaders from Uber for Business and Mastercard joined Skift to discuss the need for measurable sustainability goals in business travel and how companies can ...

As a real estate investor, it’s easy to succumb to the “shiny penny syndrome": We focus on the latest and greatest deal, without seeing how this shiny penny fits into our long-term goals. Many ...

Companies that want to attract more candidates from historically marginalized communities should update their job ads to include measurable diversity goals, according to a March 27 report from Chicago ...

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make ...

SMART goal setting is everywhere these days. SMART has become an acronym Specific, Measurable, Attainable, Relevant and Timebound. Companies, leaders, and consultants champion SMART goals as the ...