Tubular Labs is hoping its Tubular Video Ratings metric will become the standard for measuring the impact of branded video. The metric is designed to measure publisher- and influencer-created branded ...

As long as I can remember, there has been standard measuring equipment for cooking. That hasn’t always been the case. Is measuring accurately important? According to The Original Boston Cooking-School ...

FASB issued a new standard Tuesday designed to improve the recognition and measurement of financial instruments through targeted changes to existing GAAP. Public and private companies, not-for-profits ...

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, ...

The Building Owners and Managers Association (BOMA) International has released the latest update to its floor measurement standard for retail properties, BOMA 2020 for Retail Properties: Standard ...