Charlie Chappell is head of integrated media and comms planning at The Hershey Company. He’ll be speaking at the 2019 Association of National Advertisers Masters of Marketing Conference Oct. 2-5, and ...
AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of ...
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