Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend. It will pay $500 million to ...

Add Yahoo as a preferred source to see more of our stories on Google. VideoAmp signage at a party at Cannes advertising festival In a key step towards the TV industry's goal of having multiple ...

Digital media-buying pioneer John Nardone has left agency technology leader Mediaocean and a new team has been put in place to oversee the operations of its legacy media-buying systems, it's new ad ...

LONG ISLAND CITY, N.Y. — Mediaocean has closed on its acquisition of Innovid, a transaction that combines Innovid and Flashtalking to form an independent ad tech offering. As Mediaocean sees it, the ...

Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would instinctively steer clear of. But some media doesn’t leave room for nuance. On ...

CHICAGO, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Basis and Mediaocean today announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading ...

NEW YORK, Jan. 21, 2026 (GLOBE NEWSWIRE) -- Mediaocean, the foundational software and AI partner for omnichannel advertising, today released its 2026 Advertising Outlook Report, revealing how ...

NEW YORK--(BUSINESS WIRE)--Mediaocean, the world’s leading software provider for the advertising industry, announced today that Deborah Wahl has been elected to the company’s board of directors. Ms.

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said. Mediaocean gains a specialist in CTV advertising ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has integrated with Mediaocean, a leading global ...

NEW YORK and CHICAGO, July 13, 2020 /PRNewswire/ -- Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology ...