Department of Marketing Associate Professor Anne Hamby has been accepted for publication in the Journal of Marketing, a journal on the Financial Times 50 List with one of the highest impact factors ...
Marketing, Entrepreneurship & Innovation (MEI) faculty members have produced more than 40 published articles selected in Financial Times Top 50 journals, including: The MEI faculty also have several ...
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Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...
Researchers from City University of New York and University of Texas at Austin published a new Journal of Marketing study that examines the effectiveness of self-donations in achieving crowdfunding ...