Arguably the most recognised brand of all time, Coca-Cola's iconic logo is largely the reason for its immortalisation. The red-and-white script has been etched into the minds of billions through ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...